The Customer Decoder

WHAT IT IS

Whatever your brand wants to achieve, a deep understanding of your audience is the best starting point. And that’s exactly what our holistic 360i research gives you. It will supercharge your next steps – ensuring you connect, resonate and differentiate as effectively and efficiently as possible.

WHAT WE DO

We’ll craft a bespoke package, scaled to your project and budget:

A thorough discovery stage to fine-tune your objectives
Scientific, evidence-based quantitative and qualitative research
Wide-ranging tools and techniques – from Google Analytics to focus groups
Identifying barriers to overcome and opportunities to leverage
Needs-based profiles
Customer journey maps and service design blueprints
Competitor benchmarking and gap analysis
Reports hosted online for easy stakeholder access
Prioritised, actionable outcomes – take them away or continue to work with us

IN MORE DETAIL

We start by asking:

What functional, emotional and social needs do your customers have?
How are the market, competitors and wider culture shaping their expectations?
Does customers’ behaviour confirm or contradict their words?

With the answers, we can provide robust solutions which are ready to implement:

Identifying the gaps between your customers’ needs and your offering – and using this knowledge to generate new revenue streams
Refining or reimagining the customer experience
Enabling your brand to connect and interact with customers in a meaningful way

The result?

Your next move is primed to succeed.

The Customer Decoder

WHAT IT IS

WHAT WE DO

IN MORE DETAIL

successfully delivered for

CHAT TO US