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The Digital Listener

Whether you need to bring data to life or uncover conversational trends, changes and challenges around how your brand is perceived, we’ll deliver insights that engage and drive action with our real-time digital customer intelligence dashboard (we like to call it The Digital Listener).

WHAT IT IS

Our team of specialists will help you grow your understanding of your customers. By bringing together owned data and best-in-class digital listening through our dashboard tool and range of insight reports, we’ll turn chatter and activity from across the digital landscape into narratives that can’t be ignored.

WHAT WE DO

We’ll craft a bespoke package, scaled to your project and budget:

  • A thorough discovery stage to map out your needs and understand the questions that matter to you
  • Definition of meaningful metrics of measurement for better storytelling and data theatre
  • Creation of digital listening queries to tap into relevant conversations with expert-built queries
  • Access to specialists and best-in-class tools, including digital listening and search analysis
  • Expert-built insight reports merging owned data with digital listening
  • Prioritised, actionable outcomes – take them away or continue to work with us

IN MORE DETAIL

We start by understanding what matters to you:

  • Do you need better access to data?
  • Is your current process of obtaining data overly complex?
  • Would you benefit from better understanding the online conversation?
  • Do you need a better culture around sharing and taking action with data?
  • Is there a one-off need for a deep-dive report?
  • Are you struggling to come up with new solutions due to limited insight?

Building a compelling story

  • Understand what conversations could help us bring more to the customer through collaborative keyword mapping to build a listening query
  • Pinpoint the gaps between customer sentiment and your brand offering to develop more effective strategies
  • Define how we want to talk about performance and what it actually means against our objectives through meaningful metrics

The result?

Actionable market insight that makes it easy for stakeholders to connect with the relevant data.

IN PICTURES

Engaging dashboarding with real-time conversational and performance data:

Reporting to interpret data and prepare you for action:

SUCCESSFULLY DELIVERED FOR

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CHAT TO US

Contact Sam, Customer Engagement Director
sam.bettis@krowgroup.com

http://Sam%20bettis
Part of Mission Group
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