Whether you’re looking to develop a new proposition, add more potency to an existing one, or define a specific area like your brand purpose or tone of voice, BrandgrowthTM begins by building on your business strategy and ambitions.
Because we believe your brand is the bedrock on which every area of your business is built, we develop robust strategies that resonate with staff and customers alike – driving strong and consistent cultures and building market advantage.
We’ll craft a bespoke package, scaled to your project and budget:
Step 1: Discovery
Fast immersion into your business, customers, and the wider trends influencing audience attitudes and behaviours. This combination of internal and external research is crucial to gaining an objective and unbiased picture of your brand in all contexts.
Step 2: Develop
Consolidating the discovery-stage insights and exploring opportunities, before testing and refining into a robust and validated strategy. This step is key for identifying your brand’s potential and crafting the building blocks for future activation – including your brand promise, narrative and personality.
Step 3: Define
Collaborating with creatives to bring your brand narrative to life by exploring alternative creative executions and activations, followed by thorough stress-testing of brand flexibility and longevity.
Step 4: Activate
Producing your key brand assets and an actionable roadmap for rolling out consistent, multi-channel communications – with staff and stakeholder engagement at the heart.