krow X

MEANINGFUL CREATIVE. INTELLIGENTLY JOINED UP.

We ensure your audience are moved in the right direction.

Our difference: we’ve built ourselves to listen. CX insights fuel our creativity, and creativity elevates our CX approach.

We call it Creative CX.

The output: ever-evolving, intelligently joined-up communication with your audience – and powerful results for you.

HOW WE WORK

WE’VE BUILT OURSELVES TO LISTEN

We’ve shaped ourselves around what our clients have told us they need: efficient, effective, creative work across multiple channels, based on direct evidence and insight from their audiences.​

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Leadership

WE ARE OUR PEOPLE

Our people are the lynchpin of everything we do. From new talent to old hands, their skills and passion are what fuels us – bringing us diversity of thought and a breadth and depth of experience.

Leadership

John Quarrey

CEO - krow Group

John started krow in 2005 with three friends following 5 years as the President of Arc EMEA (the Integrated Digital, Data and CRM division of Leo Burnett). Krow joined mission in 2017 and he took on the role of krow group CEO as three other business units were merged to form krow Group. Since then his focus has been on working with the group’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Leadership

Jemma Marchant

Deputy Managing Director

With 15+ years’ experience in making meaningful customer and client connections, Jemma’s passion is working in partnership to truly understand key business challenges in a way that always puts the customer at the heart of what they do. Jemma has led both B2B and B2C clients, including Aviva, Mazda, Rightmove, Barclays and DFS, and has been recognised with industry awards including DMAs, The Marketing Society Excellence awards and Brand Republic awards.

Leadership

Kirstin Wilson

Client Partnerships Director

Kirstin has been delivering brand and marketing strategies, conceptual thinking and multi-channel campaigns in both client and agency roles for over 15 years – leading activities and accounts across financial services, professional services, entertainment, sports, travel, technology and media. She is driven by making meaningful connections – with her team, with clients, with peers – and helping clients build those connections with their audiences too.

Leadership

Michael Howes

Managing Partner – Creative Director

With 25+ years’ experience working with international brands, Mike's expertise strengthens the link between what we make and who we make it for. Leading krow’s team of multi-disciplined creatives gives Mike an opportunity to ensure the work created is fuelled by precious audience insight so that it feels genuine and natural, making it effective by connecting in a human way.

Leadership

Andrew Reynolds

Production Director

Andy leads the krow.x production department. With a wide range of skills and a complete knowledge of the artwork and production process in both print and digital, thanks to over 25 years in the business, Andy leads an experienced team of artworkers and retouchers, along with a team of creative services managers delivering a wide range of projects in various media. Andy’s passion is around finding efficiencies in our workflows while ensuring we retain the top-level accuracy we’re known for.

Leadership

Owen Farrington

Managing Partner - Head of Digital

Owen leads the krow.x digital and social media offering. After starting out in digital marketing in the music industry 18 years ago, he then moved into brand marketing, where he has worked with some of the world’s best known global brands. Owen is passionate about solving the biggest business problems through data, distribution and disruptive ideas. Owen is a keen music lover and, according to his wife, spends far too much money on his record collection.

Leadership

Sam Bettis

Customer Engagement Director

Sam has spent her career delivering meaningful digital experiences across social, web and content, applying skills in digital and social strategy, paid strategy, content planning and SEO. Sam gives focus to mining digital channels for behavioural and attitudinal signals to help shape the best experiences. Sam has worked on a wide range of brands in the strategic, activation and insight space, including Barclays, Frontline, Sky, Morrisons and Vegetarian Express.

Leadership

James Matthews

Digital Experience Director

James is a UX specialist, applying a variety of research methodologies to krow.x’s online and offline projects. In his seven years at the agency he has led the scoping and design phases of complex digital projects for the likes of Barclays, Aviva, Pret A Manger and The Home Office. He also leads optimisation programmes for clients.

Leadership

Kayleigh Jenkins

Group Business Development Director

Kayleigh works in partnership with brands to find the right solution to solve their business challenges. She is the first port of call for new brands interested in working with krow Group, as well as identifying those krow Group would love to work with. Kayleigh believes the keys to a brand/agency partnership are listening, transparency and collaboration. With over 15 years’ experience working with a mix of B2B and B2C businesses, from start-ups to global brands, she understands each business has its own unique intricacies and challenges. No one day is like the next for Kayleigh, and that’s exactly how she likes it.

John Quarrey

CEO - krow Group

John Quarrey

CEO - krow Group

John started krow in 2005 with three friends following 5 years as the President of Arc EMEA (the Integrated Digital, Data and CRM division of Leo Burnett). Krow joined mission in 2017 and he took on the role of krow group CEO as three other business units were merged to form krow Group. Since then his focus has been on working with the group’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Jemma Marchant

Deputy Managing Director

Jemma Marchant

Deputy Managing Director

With 15+ years’ experience in making meaningful customer and client connections, Jemma’s passion is working in partnership to truly understand key business challenges in a way that always puts the customer at the heart of what they do. Jemma has led both B2B and B2C clients, including Aviva, Mazda, Rightmove, Barclays and DFS, and has been recognised with industry awards including DMAs, The Marketing Society Excellence awards and Brand Republic awards.

Kirstin Wilson

Client Partnerships Director

Kirstin Wilson

Client Partnerships Director

Kirstin has been delivering brand and marketing strategies, conceptual thinking and multi-channel campaigns in both client and agency roles for over 15 years – leading activities and accounts across financial services, professional services, entertainment, sports, travel, technology and media. She is driven by making meaningful connections – with her team, with clients, with peers – and helping clients build those connections with their audiences too.

Michael Howes

Managing Partner – Creative Director

Michael Howes

Managing Partner – Creative Director

With 25+ years’ experience working with international brands, Mike's expertise strengthens the link between what we make and who we make it for. Leading krow’s team of multi-disciplined creatives gives Mike an opportunity to ensure the work created is fuelled by precious audience insight so that it feels genuine and natural, making it effective by connecting in a human way.

Andrew Reynolds

Production Director

Andrew Reynolds

Production Director

Andy leads the krow.x production department. With a wide range of skills and a complete knowledge of the artwork and production process in both print and digital, thanks to over 25 years in the business, Andy leads an experienced team of artworkers and retouchers, along with a team of creative services managers delivering a wide range of projects in various media. Andy’s passion is around finding efficiencies in our workflows while ensuring we retain the top-level accuracy we’re known for.

Owen Farrington

Managing Partner - Head of Digital

Owen Farrington

Managing Partner - Head of Digital

Owen leads the krow.x digital and social media offering. After starting out in digital marketing in the music industry 18 years ago, he then moved into brand marketing, where he has worked with some of the world’s best known global brands. Owen is passionate about solving the biggest business problems through data, distribution and disruptive ideas. Owen is a keen music lover and, according to his wife, spends far too much money on his record collection.

Sam Bettis

Customer Engagement Director

Sam Bettis

Customer Engagement Director

Sam has spent her career delivering meaningful digital experiences across social, web and content, applying skills in digital and social strategy, paid strategy, content planning and SEO. Sam gives focus to mining digital channels for behavioural and attitudinal signals to help shape the best experiences. Sam has worked on a wide range of brands in the strategic, activation and insight space, including Barclays, Frontline, Sky, Morrisons and Vegetarian Express.

James Matthews

Digital Experience Director

James Matthews

Digital Experience Director

James is a UX specialist, applying a variety of research methodologies to krow.x’s online and offline projects. In his seven years at the agency he has led the scoping and design phases of complex digital projects for the likes of Barclays, Aviva, Pret A Manger and The Home Office. He also leads optimisation programmes for clients.

Kayleigh Jenkins

Group Business Development Director

Kayleigh Jenkins

Group Business Development Director

Kayleigh works in partnership with brands to find the right solution to solve their business challenges. She is the first port of call for new brands interested in working with krow Group, as well as identifying those krow Group would love to work with. Kayleigh believes the keys to a brand/agency partnership are listening, transparency and collaboration. With over 15 years’ experience working with a mix of B2B and B2C businesses, from start-ups to global brands, she understands each business has its own unique intricacies and challenges. No one day is like the next for Kayleigh, and that’s exactly how she likes it.

WORKING TOWARDS BETTER

We want to make a difference in everything we do: from our work to our industry and our environment. That means being our best selves, discovering the best diverse talent, and doing our best to become more sustainable.

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OUR CULTURE

At krow.x we want to have a culture that champions respect, wellbeing, work/life balance and achievement. It’s our commitment to our people.

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Explore More

Why Black Friday is a CX and brand killer

Written by Sara Parrish, CX Consultant at krow.x

Read more

Making your CX design more LGBTQIA+ inclusive

Written by Sam Bettis, Customer Engagement Director at krow.x

Read more

krow.x leads the development of new LRQA brand

Written by Kayleigh Jenkins, Business Development Director at krow.x

Read more
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