Welcome to the new era of efficient creative
In Advertising Week this week, our Managing Partner & Creative Director, Michael Howes, describes how bringing together the two most valuable parts of our discipline – genuine insight and understanding of the audience, and original and empathetic creative thought – should be the driving force for our industry.
By understanding our audiences and making decisions based on insights, brands can deliver a better and more meaningful customer experience. But applying creativity to this is what makes it truly powerful… delivering even better results for brands.
Read the full article here
CHAT TO US
To find our more about how we balance the science and art to deliver a meaningful CX
Contact Michael Howes, Managing Partner & Creative Director
michael.howes@krowgroup.com
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