Why Black Friday is a brand and CX killer

Since Amazon first introduced Black Friday to its UK customers in 2010, the US-born sales juggernaut has kept on rolling. But is this pre-Christmas spending spree likely to be helpful or harmful to your brand? Our CX Consultant, Sara Parrish, examines the impact on brands and their customers, and explains why side-stepping the spectacle entirely may yield better results for your business.

You can read more in the full article here, which has recently been published in Direct Commerce Magazine.